Our Marketing Department is skilled in the ever-changing world of internet marketing, allowing creation and implementation of an effective online marketing strategy. Our website consistently remains in the top rankings for Google, Bing and other popular search engines, accumulating over 2.5 million page views annually. Recent upgrades in layout and site architecture have given us even greater response from visitors, with great increases in bookings through our online system. Additional traffic is generated through advertisements on relevant local and regional websites as well as the Google ad network.
Our dedicated social media expert keeps our presence on all major networks fresh, relevant, and full of exciting Outer Banks news and events. Our efforts have created a strong organic following on Facebook, Twitter, Pinterest and other social media sites. These valued touch points have proven effective in the promotion of homes both collectively and individually as needed.
With the growing preference of digital communication, reaching our audience through our own e-mail campaigns is a must. Our campaigns include new leads as well as past guests, and have proven effective to drive traffic to the website, encourage phone calls, and consequently increase our bookings. We also advertise on relevant e-mail blasts with publishers and organizations within our demographic set.
We maintain a presence in targeted regional and interest specific publications, and continue to see value in response gleaned. Our efforts also include other traditional avenues with print such as direct mail, Visitor’s Centers, and grassroots distribution with local organizations.
Our annual Vacation Guide informs potential visitors on the Outer Banks, as well as on the homes and services offered by Sun. It has proven successful in driving additional traffic to our website and phones for booking.