Sun Realty is pleased to announce that Shannon Kinser, Marketing Director, has earned her Email Messaging Certification from MECLABS, a nationally recognized research and testing company. Ms. Kinser received training and insight from some of the best marketers in the country to prepare her for the certification testing and attended the Marketing Sherpa 2015 Email Summit in Las Vegas, NV.
Incorporating over 10 years of testing experience and marketing research, this certification course was research-based with proven methodologies and filled with case studies. The email messaging certification has provided Shannon the tools to create and deliver effective campaigns to Sun Realty’s current and prospective guests, sales clients, owners, and all other stakeholders.
“I am thrilled to have had this experience at Email Summit, and the Messaging Certification course provided me with tools I can implement for Sun immediately. I look forward to seeing the results of our new initiatives,” states Ms. Kinser. She continues, “Successful email campaigns are those that gain attention and convert it to interest; creating a conversation with our audience, and developing and nurturing a relationship. When we can get in front of our audience, show them why they can’t afford not to click through, we’re on our way to converting a customer and earning their business.”
“Marketing Sherpa is one of the best in the business. They provide relevant, actionable insight and training that translates to immediate results. Shannon’s experience and prior education required a high level of professional development to be meaningful. Marketing Sherpa and MECLABS delivered that. I’m proud that she has achieved this level of certification and of the benefits it brings to her role with Sun Realty,” stated Ali Breaux, President of Sun Realty.